Binary Impact announces that Senad Palic has joined its team. He will be responsible for the software and game studio's PR, marketing, and public relations. The company is based in Niederelbert in the Westerwald Region. He previously headed GameUp!, the Rhineland-Palatinate games forum funded by the Ministry of Economics, Transport, Agriculture and Viticulture, and based at the Rhineland-Palatinate Innovation Agency. This marks his return to the private sector after a period in public service. From June 2022 to 2025, Palic was already working as a Marketing Manager for Binary Impact.

Jens Wiechering, Managing Director of Binary Impact: "We are delighted that Senad has decided to join us. With his expertise and his network, he is a clear asset to Binary Impact. We have deliberately brought someone who knows the scene into the team."

Senad Palic, Head of Communications: "The combination of applied technology and game development appeals to me. At Binary Impact, I can communicate exactly what motivates me: exciting applications and good games."

Palic will continue to be involved in the gaming landscape in the Rhineland-Palatinate and will carry on volunteering as the press spokesman for the Seligenstadt Pinball and Arcade Museum in Hesse.

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Marcel Kleffmann
Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience.
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