Gaming agency Freaks 4U is the new Global Marketing Partner for the coming merged gamescom asia x Thailand Game Show. They'll be responsible for exhibitor outreach, sales and the recommended booth builder for the floors.

Freaks 4U Gaming has been officially appointed as global marketing agency for gamescom asia x Thailand Game Show. As part of this partnership, Freaks 4U Gaming will support the global exhibitor outreach and sales, while also serving as the recommended partner for booth building by KoelnMesse.

“As someone who’s been part of gamescom’s journey from the start, bringing that spirit to Southeast Asia is something I’m incredibly proud of,” says Michael Haenisch, CEO of Freaks 4U Gaming. “This is one of the most exciting and important regions in global gaming today. Together with Koelnmesse, we’re creating a bridge between East and West that enables truly global, community-driven experiences - and we want to shape how publishers and brands connect with players here.”

“We are proud to extend our long-standing collaboration with Freaks 4U Gaming to the Southeast Asian region,” said Prakash Ramajillu, General Manager, Koelnmesse Pte Ltd. “Their global expertise combined with deep regional understanding makes them an ideal partner to support gamescom asia x Thailand Game Show. This partnership is a key step in strengthening our global outreach while delivering tailored, high-impact experiences for exhibitors and fans across one of the most dynamic gaming markets in the world.”

Gamescom asia x Thailand Game Show will take place at Queen Sirikit National Convention Center, Bangkok, Thailand, from 16 to 19 October 2025.


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Pascal Wagner
Pascal Wagner is Chief of Relations of GamesMarket and Senior Editor specialised in indie studios, politics, funding and academic coverage.
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