Netflix Wants to Bring Games to the TV
– 1 min read
So far, games on Netflix have been limited to mobile devices and have been more of a trial run for the streaming provider. With the jump to the big screen, i.e. television, Netflix now wants to focus more on gaming.
At the Bloomberg Screentime Conference in Los Angeles, Greg Peters, Co-CEO of Netflix, announced that the streaming service now intends to make video games available on TVs. Previously, these games were only accessible to subscribers on mobile devices. The collection of games will launch with titles such as Boggle Party, Tetris Time Warp and Lego Party. These games can be controlled using a smartphone which is registered via a QR code. Access to the games won't cost subscribers anything extra.
For Alain Tascan, who has headed up Netflix's gaming division since July 2024 (previously Executive Vice President of Game Development at Epic Games), this is the right step to take to reach users on the "most important entertainment screen". He identifies four key areas: children's games, party games, major mainstream titles such as Grand Theft Auto, and games based on Netflix series.
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Written by
Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience.
