UKIE and Xsolla Announce Strategic Partnership

At GDC, UKIE and Xsolla unveiled a strategic partnership that will feature a range of initiatives. As part of the agreement, Xsolla becomes UKIE’s official monetisation partner and exclusive programme sponsor, with the goal of supporting the British games industry and beyond.

Industry announcements often come with bold claims, so it’s no surprise that the partnership between Xsolla and the British industry association is said to empower game developers “in the United Kingdom and throughout EMEA.” However, UKIE’s primary responsibility as a UK trade body besides TIGA remains focused on British game companies.

Despite this, the collaboration appears to be significant. As UKIE’s official monetisation partner and exclusive programming sponsor, Xsolla will play a key role in shaping new initiatives.

"The primary objective of this partnership is to create a new collaboration that delivers an exclusive programme, showcasing Xsolla’s unique strengths and capabilities for monetization and commercialization in games. By focusing on commercial excellence, the partnership aims to transform the long-term success of the UK video games industry, fostering sustainable growth and innovation," UKIE and Xsolla stated in a press release.

To achieve these goals, a variety of initiatives and activations are planned, with further details set to be revealed throughout the year. Planned activities include workshops, as well as a strategic activation at gamescom, the world's largest international games trade fair, taking place in August in Cologne, Germany.

"We are thrilled to partner with UKIE, a leading voice in the UK games industry," said Chris Meredith, Senior Vice President of Business Development EMEA at Xsolla. "This collaboration allows us to help UK-based developers unlock new revenue opportunities and streamline the monetization process."

Nick Poole, CEO at Ukie, added. "This partnership with Xsolla is an exciting development for our members. As the video game landscape continues to evolve, developers must have access to the best tools to support their financial growth. With Xsolla’s expertise in monetization and global payment solutions, UKIE members are strongly positioned to thrive in domestic and international markets."

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