Marcel Kleffmann

Marcel Kleffmann

Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience.


G2 Teams Up With Smiley on Streetwear Collection
Sabrina Ratih, COO of G2 Esports // G2 X Smiley Streetwear Collection © G2

G2 Teams Up With Smiley on Streetwear Collection

G2 has announced another fashion collaboration, this time with the lifestyle brand Smiley. The limited-edition capsule collection marks Smiley's first ever collaboration with an esports brand. Berlin-based entertainment and esports brand G2 is expanding its lifestyle collection with a collaboration with the lifestyle brand Smiley. This limited-edition drop,
By Marcel Kleffmann 2 min read
Christophe Derennes and Charlie Guillemot Lead the New Ubisoft Subsidiary
Charlie Guillemot / Christophe Derennes © Benjamin Loembet / Christophe Derennes (CNW Group/Ubisoft Montréal)

Christophe Derennes and Charlie Guillemot Lead the New Ubisoft Subsidiary

Ubisoft has announced the next step in the roadmap of its new subsidiary. The company has appointed Christophe Derennes and Charlie Guillemot as co-CEOs. Ubisoft announced on 27 March 2025 that it would spin off its three top brands - Assassin's Creed, Far Cry and Tom Clancy'
By Marcel Kleffmann 1 min read
Konami, Tencent and HoYoverse at gamescom 2025
Metal Gear Solid Δ: Snake Eater / Genshin Impact, Honkai: Star Rail and Zenless Zone Zero © Konami / HoYoverse

Konami, Tencent and HoYoverse at gamescom 2025

Both Konami and HoYoverse will be presenting three titles at gamescom 2025. Konami's line-up includes Metal Gear, Silent Hill and Yu-Gi-Oh!, while HoYoverse will be showcasing Genshin Impact, Honkai: Star Rail and Zenless Zone Zero. At gamescom 2025, Konami will be showcasing Metal Gear Solid Δ: Snake Eater,
By Marcel Kleffmann 2 min read
Stephan Wirth on Endzone 2: "When Criticism Rolled in, We Didn't Retreat."
Endzone 2 & Stephan Wirth, Co-founder and Experience Lead at Gentlymad Studios © Gentlymad Studios / Assemble Entertainment

Stephan Wirth on Endzone 2: "When Criticism Rolled in, We Didn't Retreat."

Endzone was a huge success for Gentlymad and Assemble. However, its successor isn't doing nearly as well in Early Access which ends with the full release in 24 July. In this interview, Co-founder and Experience Lead Stephan Wirth talks about how the developers are dealing with this -
By Marcel Kleffmann 6 min read
BXDXO Wins Twice at the German Brand Award 2025
Marcel Jung, Director Marketing & Communications, Central Europe @ Bethesda / Freyja Melhorn, Director Marketing Communications, BXDXO / Stefan Dettmering, Managing Director, BXDXO © BXDXO

BXDXO Wins Twice at the German Brand Award 2025

BXDXO, a marketing service provider specialising in the games industry, received two awards at the German Brand Award 2025 in Berlin: "Best of Best" and "Gold" in two categories. BXDXO, the Munich-based marketing service provider specialising in the games industry, won two awards at the German
By Marcel Kleffmann 1 min read